Developed for Overhaul’s AI Infrastructure campaign, this motion piece was commissioned by AMG Marketing and created to align with the brand’s ongoing visual strategy. I was responsible for the Motion Design, crafting an aesthetic that blends 2D and 3D elements with a distinctive painterly look.
The piece features hand-crafted textures and custom 3D shaders designed to emulate traditional canvas painting, merging digital precision with an expressive, tactile feel. This hybrid visual approach reinforces the innovative tone of the campaign, bringing a unique artistic identity to Overhaul’s communication on AI.
Motion Design: Rael Motion
Client: Overhaul
Agency: AMG Marketing
Art Direction: Overhaul Team
Client: Overhaul
Agency: AMG Marketing
Art Direction: Overhaul Team
