This project was a vibrant weekend programming promo for TV Globo, titled Finde na Glô. The campaign aimed to highlight Globo’s diverse weekend content, inviting viewers to relax and enjoy everything from soap operas and movies to sports and variety shows with family and friends.
I worked as a 2D and 3D Motion Designer, collaborating closely with the creative team from the early concept phase. I was responsible for developing the storyboard, creating styleframes, and helping define the visual direction of the campaign.
The final result combines playful flat 3D elements with dynamic 2D animation, using colorful and fluid compositions that reflect Globo’s cheerful tone while maintaining a fresh and contemporary aesthetic. The visuals were designed to appeal to a wide audience, uniting generations through a sense of warmth and familiarity.
Client:
Globo
Animation:
Rael Clarentino
Graphic Design:
Weber Nascimento
Art Director:
Raph Paiva
Globo
Animation:
Rael Clarentino
Graphic Design:
Weber Nascimento
Art Director:
Raph Paiva
